Tallulah makes work for a narrow audience and has never tried to widen it. Her subscribers know exactly what they are getting and they stay. This episode is her case for going narrow on purpose.
She talks about describing what you do so the right people find it, how to say no to everyone else without being unkind, and what happened the one time she tried to be for everyone.
The first episode with a guest, and the reason there has been one every week since.
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