Tallulah
New Orleans, LA
Niche on purpose.
Makes work for a specific audience and has never tried to make it for everyone. Came on to talk about why.
Tallulah makes work for a specific audience and has never once tried to widen it. Her subscribers know exactly what they are getting, they stay for years, and she spends nothing chasing people who were never going to.
Her episode is a case for going narrow: how to describe what you do so the right people find it, and how to say no to the rest.
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Featured appearance
Niche On Purpose
Tallulah on making work for a specific audience, never widening it, and why the people who stay for years are the only number that matters.
